Aim: Aim of this study is to estimate the coverage of measles rubella vaccination campaign and reasons for non-immunization.

Methods: The present prospective study was conducted in the Department of Community Health Nursing for a period of one and half years. 400 Children aged between 9 months and 15 completed years as on the day of study were included in this study.

Results: Out of 400 children, majority of the children; 42% were in the age group of 5 to 10 years followed by 35% in the age group of 1 to 5 years and 23% in the age group of 10 to 15 years. 90% of the children have been immunized with the MR vaccine and 10% of the children have not been immunized. Among males, 204 (56.67%) children were immunized and 16 (40%) were not immunized. Among females, 156 (43.33%) children were immunized and 24 (60%) were not immunized. When the immunization status was compared based on gender of children, it was observed that the percentage of fully immunized children among male and female children was 56.67% and 43.33% respectively. There was a statistically significant difference of immunization status among male and female children (p< 0.05). The distribution of the children based on the presence of MR-Immunization card. 65% of the children had the card while 35% of them did not have the immunization card with them. 14 children (3.5%) had any adverse effects following vaccination while 386 children (96.5%) did not have any adverse effects.

Conclusion: An emphasis should be placed on effectively disseminating campaign messages for implementation of nationwide vaccination awareness in future for better utilization of the services. Enhancing population perception about rubella disease and its prevention is an important mechanism for increasing understanding of the rationale of MR vaccine over traditional measles vaccine.